CEO Perspectives: The Generations, A Discussion for Marketing & Comms
In this episode of CEO Perspectives, Ivan Pollard, Leader of the Marketing and Communications Center, joins Steve Odland, President and CEO, both of The Conference Board, to discuss marketing to multiple generations.
Tune in to find out:
- Do the fundamentals of marketing remain the same across generations?
- How can marketers exploit differences and similarities between generations?
- Does mass marketing still have a role to play?
- Why do marketing messages today function more like a “neural network” than a one-way transmission to a target?
- Are there shared events or universal experiences that marketers can still tap into across generations?
Speakers
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Mr. Odland is the President & CEO of The Conference Board, Inc., the most widely cited private source of business intelligence. He brings to The Conference Board an extensive corporate background. He formerly served as Chairman & CEO of Office Depot, Inc. from 2005-2010; Chairman, Pr...Full Bio |
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Ivan Pollard is the Center Leader, Marketing & Communications at The Conference Board. Previously, he served as an Advisory Board Member in the Marketing Institute in the Marketing & Communications Center at The Conference Board. Ivan was the Chief Marketing Offi...Full Bio |
